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Brighton Beauty Supply

Keratherapy Pure Renewal Plus Maximum Strength Zero Formaldehyde 16.9 oz

Pure Renewal PLUS+ is a truly ground breaking, ZERO formaldehyde keratin smoothing system. • Zero Formaldehyde • No waiting time for client • Repairs the hair from the inside out • Lasts up to 12 weeks • This proprietary treatment is a powerful blend of carbocysteine, glyoxyloyl and amino acids, perfectly formulated to provide salons a legitimate alternative to traditional keratin treatments that contain formaldehyde. • Pure Renewal PLUS+ provides maximum curl and volume reduction without a permanent structural change to the hair, and without the use of aldehydes, thioglycolate or sodium hydroxide. • A cocktail of keratin and collagen provides increased strength, elasticity and vibrancy. • Macadamia and Argan oils naturally provide Omega fatty acids that repair, rebuild and nourish the hair from the inside out. • Clients will experience shiny, softer, straighter, frizz free hair in as little as 90 minutes. • Pure Renewal PLUS+ will enable all salons the ability to offer a safe and amazing keratin experience to all clients with Guaranteed results.