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Brighton Beauty Supply

Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo eliminates brassy/yellow tones in blonde/gray hair. Platinum blondes and silver. Joico's glacial, yellow-mellowing duo is specially formulated to keep brassiness from diminishing blonde and gray hair's cool factor. With a perfect dose of tone-correcting purple pigments and color-protecting Multi-Specturm Defense Complex, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones. • Instantly neutralizes unwanted brassy/yellow tones in blonde/gray hair • Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos • Multi-Specturm Defense Complex helps protect color against fading • Bio-Advanced Peptide Complex™ delivers non-stop repair and protection for healthier hair with every use • Boosts shine and reduces frizz How to use: Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.