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Brighton Beauty Supply

Alterna Caviar Anti-Aging Infinite Color Hold Shampoo 33.8 oz

Alterna Caviar Anti-Aging Infinite Color Hold Shampoo is a gentle cleanser that minimizes color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is proven to maintain color vibrancy and shine for 70 days, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner. Preserves hair color, vibrancy, and shine. Gentle cleansing. Replenishes lost moisture. Free of added SLS/SLES Parabens-Free Phthalates-Free DEA/TEA-Free Free of Synthetic Color Suitable for color-treated hair. How to use: Massage shampoo throughout wet hair. Rinse thoroughly.