Joico Color Intensity Eraser Color Remover 1.5 oz
Erase with Ease. Color Intensity Eraser lifts direct dyes and semi-permanent color in 30 minutes or less. Color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming with healthy-looking condition! In 30 minutes or less, this brilliant K-PAK Keratin-enriched formula lifts direct dyes, leaving hair joi-fully ready for its next color transformation. Features and Benefits: • Easy one-step direct dye removal in 30 minutes or less • Drip-free formula, easy to apply • Contains proteins that help condition and protect hair during lifting • Amino acids to help boost lifting power and guard against breakage • Hair identical proteins to help protect hair's integrity • Removes direct dyes/semi-permanent color in 1 step • Creamy, drip-free formula • Cuticle nourishing K-PAK proteins help condition hair during lifting, for healthier results • Endless creative uses How To Use: 1. Mix with 20 Volume (6%) Veroxide or LumiShine Developer 2. Using a non-metallic bowl, mix one full Color Intensity Eraser packet with 3oz of 20 Volume Veroxide or LumiShine Developer 3. Using a color brush, apply ONLY to hair that has been pre-lightened and treated with direct dyes or semi-permanent hair color 4. Process for up to 30 minutes at room temperature, checking every 5 minutes until desired results is achieved 5. Rinse Color Intensity Eraser from the hair with Color Safe Shampoo, then follow with Color Safe Conditioner. Answers to FAQS: • Recommended to completely remove Color Intensity shades from pre-lightened hair. When removing red color, it may not erase all residual color but will remove enough red so that a new shade may be applied. • Is highly effective for the removal of direct dyes in semi-permanent hair colors for another brands. • Not recommended for the removal of demi-permanent or permanent hair color • Can be used in isolated areas: apply it in a foil or freehand to remove direct dyes in a specific area • To erase vibrant shades from p
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